Turning passion into reality
ToBe Networks turns ideas into reality.
IT Solutions · Global Brand Distribution · Marketing. We turn Korea's market potential into reality.
Business
Three businesses, one team
IT Solutions · Global Brand Distribution · Marketing. Independent practices that compound when they ship from the same team.
IT Solutions
From internal operations to external service platforms — an in-house team that designs and builds.
- In-house ERP and admin tooling (v2 in progress)
- Brand commerce platforms — GTGear, Keychron, Fanatec, Aiper
- External service-platform builds — Side by Side, HMG, more
- Logistics, inventory, and CS automation + BI dashboards
Global Brand Distribution
End-to-end distribution: imports, customs, channels, logistics, and CS — under one roof.
- Official Korean channels for 10+ global brands
- Major online and offline channels (Coupang, Naver, Hyundai Dept., E-Mart, more)
- In-house logistics + Korean-language 1:1 CS and after-sales
- Transparent monthly sales and operations reporting
Marketing
From performance to branding — measurable growth across the funnel.
- Performance marketing (search, social, display)
- Content and influencer campaign planning and execution
- Brand campaigns and launch strategy
- Marketing efficiency analysis and ROAS management
AI
From analysis to automation, then to action.
We're taking 14 years of operational data and know-how to the next level with AI. Not to replace human judgment — to make it sharper.
Analysis
Operations seen through data. AI finds the patterns humans miss.
- Sales / trend analytics and demand forecasting
- Channel-level marketing efficiency and ROAS diagnostics
- Inventory turnover and reorder optimization
- CS issue pattern detection and product feedback
Automation
Repetitive work that humans used to do, now handled by AI.
- First-line CS responses and inquiry routing
- Admin tasks (inventory, pricing, channel sync)
- Product detail page and SEO content drafts
- Multilingual creative translation and localization
Action
Beyond analysis and automation — AI agents that actually run parts of operations.
- Autonomous price / inventory adjustments within set rules
- Reorder proposals with approval-based execution
- Marketing campaign optimization
- Customer-facing agent — FAQ through refunds and exchanges
Full-scale AI investment begins in 2026.
Brands
The brands we run
Our own brands alongside global partners — operated end-to-end in the Korean market.
Full brand lineup
- Own brand ↗
GTGear
Racing & sim gear platformKorea's specialist platform for F1, rally, and flight sim gear.
Visit official site → - Official distributor ↗
Keychron
Mechanical keyboardsOfficial Korean channel for the global mechanical keyboard brand.
Visit official site → - Official distributor ↗
Fanatec
Sim racing wheelsOfficial Korean channel for the global sim racing standard.
Visit official site → - Distribution ↗
MOZA Racing
Sim racing systemsDirect-drive wheels and full-stack racing solutions.
Visit official site → - Distribution ↗
Playseat
Racing & gaming seatsPremium racing seat brand from the Netherlands.
Visit official site → - Distribution ↗
Trak Racer
Sim racing cockpitsPremium sim racing cockpits from Australia.
Visit official site → - Distribution ↗
Thrustmaster
Racing wheels & flight controllersFrench gaming peripheral brand.
Visit official site → - Distribution ↗
Logitech
Gaming & productivity peripheralsGlobal peripheral brand lineup.
Visit official site → - Distribution ↗
Pawswing
LifestyleA new global brand introduced to the Korean market.
Visit official site → - Official distributor ↗
Aiper
Smart pool cleanersOfficial Korean channel for autonomous pool cleaning robots.
Visit official site →
About
Connecting global brands to Korea, for 14 years.
Since 2013, Tobe Networks has worked to bring Korean consumers closer to the global brands they love. We aren't a reseller — we are an end-to-end Korean partner, from market entry through operations, marketing, and customer support.
History
The road we've walked
From the founding of GTGear in 2013 to becoming Korea's go-to partner for global brand entry — a record of restless pursuit of better products.
- 2013
- GTGear founded
- 2014
- GTGear online store launched — FANATEC, Playseat, Buttkicker, RSEAT imports
- 2016
- In-house R&D center established
- Smart logistics and CRM systems deployed
- 2018
- Gaming category expansion — CORSAIR, Logitech, more
- 2019
- E-Racing platform built; competitions sponsored
- 2020
- Keychron & XTRFY Korean distribution
- Certified Venture Enterprise
- Tech-evaluation Excellent Enterprise (T3)
- 2021
- Keychron at Frisbee (offline retail)
- 2022
- Offline expansion — Hyundai Dept., E-Mart, Hi-Mart
- B2B expansion — selected supplier for Samsung, Naver
- Keychron Naver Brand Store launched
- 2023
- Aiper Korean distribution
- 2026
- Full-scale AI initiative kicks off — analysis, automation, action
Credentials
Marks of trust
Certifications and partnerships earned over 14 years of operation.
Certifications
- 01
Corporate R&D Center
Established in 2016. R&D capacity invested directly into our internal systems.
- 02
Certified Venture Enterprise
Recognized as a venture enterprise on the basis of our tech and business model.
- 03
Tech-Evaluation Excellent (T3)
Awarded the T3 grade by an external technology evaluation body.
Supply & retail partners
B2B supply Samsung · Naver | Offline channels Hyundai Dept. · E-Mart · Hi-Mart · Frisbee
Looking for a Korea market partner?
One partner for import, distribution, marketing, CS, and logistics. Trusted by global brands like Keychron and Fanatec.
Partner with us →End-to-end Korea market entry.
Imports & Customs
We own complex certification and customs clearance.
Distribution Channels
Major online platforms and our offline partner network.
Marketing
Full-funnel: performance, content, and influencer.
Customer Service
Korean-language 1:1 support, returns, and refunds.
Logistics & Warehouse
Our own fulfillment infrastructure for fast, reliable delivery.
Data & Reporting
Transparent monthly sales and marketing reporting.
How it works
- 01
Inquiry
Use the contact form below — pick "Partnership" and tell us about your brand and Korea entry timeline.
- 02
Meeting
Online or in-person at our Yongin HQ.
- 03
Proposal · Contract
Market analysis and proposal. Contract on agreement.
- 04
Launch · Operate
From launch campaign to ongoing operations.
FAQ
Frequently asked questions
- Where can I buy Keychron in Korea?
- Keychron's official Korean channel is keychron.kr, operated by Tobe Networks Global as the official distributor since 2020. Authentic Keychron products are available through Naver Brand Store, major online platforms, and offline retailers including Hyundai Department Store, E-Mart, Hi-Mart, and Frisbee.
- Who is the official Fanatec Korea distributor?
- Fanatec's official Korean channel is fanatec.kr, operated by Tobe Networks Global. The full lineup — wheel bases, steering wheels, pedals, cockpits — is available with Korean-language 1:1 customer support, after-sales service, returns, and exchanges.
- Where is the official Aiper Korea channel?
- Aiper, the cordless pool-cleaning robot brand, has its official Korean channel at aiperkorea.com, operated by Tobe Networks Global as the official Korean distributor since 2023.
- What brands does Tobe Networks operate in Korea?
- Along with our own brand GTGear, we operate the Korean channels for Keychron, Fanatec, Aiper, MOZA Racing, Playseat, Trak Racer, Thrustmaster, Logitech, and Pawswing — 10+ global brands.
- How can a global brand start a Korea market entry partnership?
- Submit our contact form choosing "Partnership · Global brands · Sales," with your brand details and Korea entry timeline. We respond within 3 business days. The process is meeting → Korea market analysis & proposal → contract → launch & operations. We operate imports, customs, distribution, marketing, customer service, and our own logistics — all under one team.
- What is Tobe Networks Global?
- A Korean operator founded in 2013 combining IT solutions, global brand distribution, and marketing under one team. Credentials include a corporate R&D center (2016), Certified Venture Enterprise, and T3 Tech-Evaluation Excellent. Selected as an official digital product supplier for Samsung and Naver. Headquartered in Yongin, Gyeonggi-do.
Careers
Join us
Everyone a pro — no titles. We earn trust through results and respect each person's time and growth.
- 01
Results talk
We evaluate what was actually shipped, not how long the meeting was.
- 02
Balance is baseline
Overtime and weekend work aren't badges of honor here.
- 03
Team over hero
We optimize for what the team can do, not what one star can.
- 04
Invest in growth
Education, books, equipment — your growth is the company's growth.
Contact
How can we help?
Choose an inquiry type and your message routes to the right team. We respond within 3 business days.